Traditional sales vs Instinct based selling
August 25th, 2009
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Traditional sales vs Instinct based selling
- In old ways of selling higher probabilities and number games played an important role. For an eg. If you make 100 calls only 10 prospects will show the interest and 5 will have discussions and 2 will result in opportunities.
- In new ways of selling you make 20 calls and 10 prospects will result in discussions and 5 will emerge with qualified opportunities
How to exercise Instinct selling.
- If you are convinced you can convince.
- Know Clearly what you have to sell and who will need it. Define clearly your value advantage.
- Have knowledge of the latest trends and market. Conduct sales calls with consultative approach
- Major differentiator can be made by the person who reads multiple magazines/books, joins subject matter groups, and intelligently uses Linked In, Twitter.
- Profile prospects through references and understand their thinking process through their blogging and twittering.
- Finally – Bundling all your experiences in few words during your calls. This is like when you have diagnosed the patient with disease you need to give capsule to cure them. A capsule can take more than 10 years by a pharma company to create; once this capsule starts giving results millions can be cured.
Once you have this instinct capsule – you can create millions of dollars for yourself and your organization.